Portfolio_Branding

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challenge:

Redesign the corporate identity with a fresh look and energy reflecting the organization and its community. Emphasis the multi-facets of the organization.

result:

Developed a text based logo focusing on the word clean.

Within the word 'CLEAN'
green: symbolizes nature and caps the word to emphasize ILACSD's cause - the environment.
Blue: signifies wate/sky and depicts the ocean and recycling aspects of ILACSD.
yellow: embodies youth, sun, energy, and optimism. The illustration of the person reveals the core of the organization uniting all elements.

reaction:

"I love your logo! The design gives such a positive feel."
-Jae, cubic corporation

"I really like your new graphics/logo, very updated and modern looking. Makes the organization look exciting!"
-Lynn, City of Chula vista

tools:

Illustrator, Photoshop

related items:

• newsletter
• outdoor media
• banner
• PowerPoint

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challenge:

The firm needs a corporate identity to establish credibility. Design a logo that is not only professional, but easily adapts to the growth spurts of a young environmental company.

result:

The firm wants to project a strong corporate image reflecting its environmental work. The final concept utilizes the clean environment that AQCS strives for by depicting it within the letter Q. The font has slight serifs giving it a modern yet somewhat traditional feel promoting the perception of technological advancement while remaining stable.

reaction:

The strong logo provided the identity and recognition the new firm needed in its market.

tools:

Illustrator

related items:

• animated logo
• promotional video
• prototype computer based training
• instructional manual

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challenge:

Los Angeles based architectural firm, Design Fulcrum, caters to young working professionals and businesses in Southern California. The young firm lacks a large clientele list and has no identity or collateral.

result:

By studying the targeted audience's needs, lifestyles, & personalities, a modern and fresh identity was born to attract the target audience. Combining clean text with hand drawn elements reflects the personalization and energy Design Fulcrum exudes with each client project. The orange dot (or Fulcrum point) represents the designers enabling clients to transform their ideas into reality.

reaction:

Design Fulcrum landed 6 new clients since the launch of their campaign.

tools:

Illustrator

related items:

• website
• streaming video

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challenge:

Create an image that reflects the personality of a unique jewelry designer opening her first online business. Targeting the primary audience of women ranging in age from late teens to retired necessitates a brand image that has wide appeal. Since the business front is chiefly online, the brand also needs to have flexibility to adapt to various media outlets.

result:

By actively listening and processing the feedback from the client, several design directions were created. The ultimate design incorporated a simple handwritten look to convey the personal touch the jewelry designer puts into each of her products. Not only does the whimsical 'K' reflect the personality of the artist, but also offers easy adaptation to various media forms and in customizing for unique jewelry lines within the company.

tools:

Illustrator

related items:

• eCommerce website
• interactive flash promo